Your People Champion HR consultancy is a community focused support service for businesses to stay protected, legally and ethically. They provide expert guidance, tailored solutions, and hands-on support to help businesses achieve their people management goals.

We partnered with Your People Champion to make sure their brand reflected their approachable, people focused attitude and fits neatly into the accepted professional, HR visual identity. We created a stamp-able, legible logo, with a colour set that we believed represented their values for an immediate good impression.

Your People Champion commissioned us for our “Business start-up” service, brainstorming with us their mission, values, and tone of voice. We communicated extensively with what direction they wanted to take their business, providing design advice and working extensively to land on a cohesive visual package.

We wanted to ensure our designs captured the essence of security, friendliness and professionalism. We achieved this using simple shapes and fonts, with juxtaposing colours and heavy use of white. We provided YPC with the required designs for legal documentation, business cards, document folders, leaflets and other office equipment.

Business start-up packs are always a pleasure to get involved with. Providing the necessary assets, design advice and working on the visual identity closely with new businesses fills us with a tremendous sense of pride. Partnering and working with start-ups is a key part of our values, because we believe every business deserves to get a leg up, right out the gate.