Logo Creation & Evolution

Your logo is the face of your business, the way you connect with customers and tell your story. A logo must communicate the essence of a brand, be memorable, stamp-able and versatile with all colours in the colour palette. Logo misuse is more common than most realise from spacing to legibility, but identifying mistakes may be more difficult in practice. In order to connect with customers and excel in your industry, creating a customer friendly and appropriate set of logos is essential.

“At JumpStart we will take a deep dive into your visual identity, identifying key brand elements and themes to create a new logo that works with a multitude of colours and captures the essence of your brand. Following this, we can examine the effectiveness of your current logo (if applicable) and weigh up the pros and cons for our new version as a courtesy. We take great care in communicating how to display your logo going forwards, with design rules and common logo misuse. With our specialist design guidance we will have you prepared to make a lasting impression.