INCLINE is a British music events and productions company specialising in house/ techno club appearances and pop-up venues. They thrive on providing energetic music events that bring people of all ages together, they required designs to reflect this atmosphere to communicate to customers.
We created a unique logo, which pairs with our entrancing visual patterns for use on screens at music events, with accompanying promotional materials and merchandise. INCLINE wanted the design to draw inspiration from old Aztec patterning with a crimson and white colour scheme. We provided multiple variations, with different patterns and colours and fitted them to various promotional items.
INCLINE is a music events company, but they additionally commissioned us with creating designs to be used on merchandise to be sold at events and online. These ranged from simplistic minimalist shirts, highlighting the logo to with the name and extended pattern branding being included on bucket hats and festival style bags.
The concentric pattern ring design lent itself perfectly to be used in looping visuals, simply applying a turning motion, with a direction change for alternating levels of the pattern created the hypnotising effect that INCLINE were looking for. Once the project had wrapped up, we decided to wrap a supercar in the design for a bit of fun.
