Forghetti password manager is a British company focused on building clever pattern-based technology to make logging in easy. Forghetti uses a encrypted generation method to securely generate and recall passwords with code, not storage.
We helped push Forghetti to the masses, creating clean, recognisable imagery and an in-depth marketing campaign focused on the message of forgetfulness. Our campaign saw high levels of success and brought in a multitude of new app downloads and customers.
Forghetti commissioned us to create a five week marketing campaign to be used across all social media channels. Each week we focused on one of two characters forgetting to do important daily tasks. This was to emphasise the message of the business in a humorous fashion tailored to apps like Tiktok.
We paired short-form cartoon video content for Tiktok and Instagram with dual-weekly photography and camera-based content. To maximise outreach we themed and targeted upcoming holidays, like Mothers Day and Easter. Overall, the campaign saw huge success, with over 300k new accounts reached and nearly 500k impressions.
